Page 9 - Professional Search Engine Optimization (SEO)

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SAFE TIME: your step-by-step SEO plan 8

3 SAFE TIME: your step-by-step SEO plan

You will save a lot of time and money if you do the right things in the right order. To
get the best results, do the following things in the following orders:

1. Understand the concept of search engine optimization (SEO)

Read chapter "The basics 10 " to get an idea of how search engine optimization can
help you to increase your sales.

It is important that you understand the basic concepts of search engine
optimization before you start. For example, a single spam element on your website
can destroy all of your other activities. This is important to know.

2. Choose your keywords carefully

Take some time to find the right keywords 18 . This is very important. Many
webmasters think that they don't need to to this because they know for which
keywords they want to be ranked.

The most obvious keywords usually aren't the best keywords for search engine
optimization. It is not important that your website is listed for a popular keyword
that many people search for. It is important that your website has high rankings
for keywords that attract targeted visitors who will buy something on your website.

If you don't take the time to find the best keywords, you'll waste a lot of time and
money when optimizing your web pages.

3. Optimize your web pages

Optimize your web pages for your keywords 45 . Some webmasters believe that it is
enough to submit a website to search engines to get high rankings. Nothing could
be further from the truth.

If you want to get high rankings on Google and other search engines, you must
optimize your web pages for your keywords. It is absolutely pointless to submit
unoptimized web pages.

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