Page 94 - Professional Search Engine Optimization (SEO)

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93 Professional Search Engine Optimization (SEO)

8.1.2.1 High quality inbound links

High quality backlinks are links that will help you to get higher search engine
rankings and targeted visitors. If you have 20 good backlinks then you'll get better
rankings than with 100 bad backlinks.

So what makes a high quality backlink? There are several points that can make a link
better than other links:

1. The link should use the keyword in the anchor text

If you want to get high rankings for a search term like "buy brown shoes" then the
links to your website should contain that text. The text that is used to link to your site
(the "anchor text") influences the words for which your website will get high
rankings.

Make sure that the texts that are used to link to your website contain words for which
you want to get high rankings on search engines.

2. The link should be from a relevant page

Links from related web pages usually work better than links from unrelated pages.
Links from unrelated pages won't hurt your rankings but Google likes links from
websites that are related to yours better.

A related page is a web page that has loosely to do with the topic of your website. If
you have reason to believe that the visitors of the web page might be interested in
what you have to offer then the other page is a related web page.

3. The link should go to a relevant page on your site

While it's okay to get links to your home page it is better to get links to the page that
is most relevant to the chosen anchor text. If the anchor text is "buy brown shoes"
then you should make sure that the link goes to a page that deals with brown shoes.

If the anchor text matches the content of the linked pages then it's more likely that
your web page is really relevant to that term and it's more likely that you'll get high
rankings for that search term.

In addition, you increase the user experience. If a surfer clicks on a "buy brown
shoes" link it's much more likely that he'll buy on your site if he gets the correct page.

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