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89 Professional Search Engine Optimization (SEO)
8.1.1.1 How backlinks influence the success of your website
Backlinks influence your website in many ways:
1. All major search engines use backlinks to rank websites. If your site has many good
backlinks then you'll have high rankings on the search engines.
2. Other websites send you new visitors through the links. If you have just 500 links
pointing to your site and each site sends you in average only 3 visitors per day,
then you'll get 1,500 targeted visitors per day.
3. Exchanging reciprocal links with other sites will build a great link directory. Your
visitors will bookmark your site and visit your site again and again because you can
offer them a valuable resource: your link directory.
The links to your website should be high quality links. Details about the quality of
links can be found in the chapter High quality links and low quality links 92 .
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