Page 95 - Professional Search Engine Optimization (SEO)

Link building 94

4. It's good if the link is from an authority site

Links from pages with high authority will help to increase the PageRank of your
website. Links from websites with high PageRank have a positive effect on the
rankings of your own site.

Unfortunately, the Google PageRank that is displayed in the green bar in Google's
toolbar is not the PageRank that Google uses for its ranking algorithm. The PageRank
displayed in the toolbar is outdated, often wrong and more a gimmick than a real
help (details can be found here and here). You'll often find websites with low
PageRank that rank higher than pages with high PageRank in the search results.

Don't trust the green pixels and use common sense. If a website is well known and if
the site has good search engine rankings then it's likely that it is also an authority
website.

5. The link must not have a nofollow attribute

The nofollow attribute tells search engines that they should not follow a link. Links
with that attribute don't help your search engine rankings.

Unfortunately, you have to check the HTML code of your link partners to find out if
they use a nofollow attribute to link to your site. IBP offers a link checker that will
automatically check if the links to your website use the nofollow attribute or not.
Details can be found later in this manual.

Copyright © 2012 Axandra GmbH - All rights reserved. This work is copyright protected. Visit www.Axandra.com for more website promotion solutions.