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87 Professional Search Engine Optimization (SEO)
8.1 The link building basics
It is not possible to get high rankings on Google, Bing/Yahoo or other major search
engines without good links. Google will only list your website in their search results if
they find at least one other website that links to your site.
The more other websites link to your website, the higher your search engine rankings
will be. The idea behind this concept is simple: if many other websites link to your
website then your website must be important.
In addition to the sheer number of the links, the quality of the links is also
important.
In this chapter you'll learn:
· how links influence the success of your website
· how links to other websites can affect your search engine rankings
· how to decide if a link is a quality link or not
· which links don't work with search engines
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