Page 224 - 100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas)

OTHER 100 GREAT IDEAS

100 Great Sales Ideas

From leading companies around the world
Patrick Forsyth

Do you “climb the stairs” to find new clients? Do you have
a spoken logo? And how do you cope when you meet that
prospect you just can’t get along with?

Selling—the personal interaction between buyer and seller—is
a key part of the overall marketing process. However much
interest other marketing has generated, selling must convert
that interest and turn it into action to buy. In today’s market a
key issue is to differentiate, to ensure your approach sets you
apart from competition. A creative attitude to sales activity
is even more important when faced with difficult markets or
economic times.

Selling success can be made more certain if you adopt an active
approach, understand the way it works, and deploy the right
techniques in the right way. This book will help you achieve that
success by providing a resource to assist the continuous process
of analysis and review that is necessary to create sales excellence.

100 Great Sales Ideas is a book to dip into rather than read all
in one sitting. The book contains 100 self-contained sales ideas
from companies as varied as Raffles Hotel (Singapore), Sony
and Amazon, with observations from Cathay Pacific Airways
and Waterstone’s bookshops, among others. As the author,
Patrick Forsyth, states: “One new idea may take you a step
forward in terms of results and customer satisfaction; a steady
stream of them will secure your future.”

ISBN 978-0-462-09961-3 / £8.99 PAPERBACK