Page 220 - 100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas)

FORTHCOMING FROM ANDY MASLEN

The Copywriting Sourcebook

How to write better copy, faster—for everything from
ads to websites

It’s OK knowing the theory, but when it’s 9.00 am and you’ve just been
given until lunchtime to write copy for a new sales email, landing page,
press ad or brochure, what you really need is a shortcut.

This book gives you a set of explicit, practical, step-by-step guidelines that
will help you write better copy, faster, for a wide range of formats, both
online and offline.

Seven things this book does for you:
1. Helps you achieve sales, marketing and commercial goals.
2. Gives you easy-to-follow advice on the right way to write copy.
3. Provides real-world examples of different copywriting styles and tones

of voice.
4. Allows you to write better copy, faster.
5. Takes the stress out of planning and writing any type of marketing or

sales copy.
6. Shows you shortcuts for beginnings, middles and ends.
7. Explains how a professional copywriter goes about his work.

The Copywriting Sourcebook takes the grind out of planning and writing
almost any type of copy by providing expert advice on the best layouts,
approaches and styles to suit everything from an email subject line to a
case study, a direct mail letter to a website. You can write copy without
it—but you’ll take longer. Why take the risk? Buy the book instead.

ISBN 978-0-462-09974-3 / £14.99 PAPERBACK
PUBLICATION DATE: JANUARY 2010