Page 222 - 100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas)

OTHER 100 GREAT IDEAS

100 Great Marketing Ideas

From leading companies around the world
Jim Blythe

Do you know how to use promotional gifts that really promote?
Do you have a startling brand? Do you know how to discourage
the customers you don’t want? Or even how to spot them
coming?

Marketing moves fast—competitors come up with new ideas to
steal your business every day, so you need to stay ahead of the
game. This book can help! Written in an engaging and lively
manner, it gives you 100 ideas from real companies, ideas that
have been tried and tested. The ideas are thought provoking
and adaptable to most businesses—some are no-brainers
(which, nevertheless, are under-used), while others are subtle
and surprising.

Whether you are running a small business of your own,
working in marketing for a big company, or advising others,
this book will be an invaluable addition to your briefcase.

ISBN 978-0-462-09942-2 / £8.99 PAPERBACK