Page 223 - 100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas)

OTHER 100 GREAT IDEAS

100 Great PR Ideas

From leading companies around the world
Jim Blythe

Do you know how to turn a crisis into a triumph? Can you write
a press release that gets you thousands of pounds worth of free
publicity? Do you know how to hijack your competitors’ PR and
turn it against them?

This book can help! PR is exciting, it is essential, and it is easy
to do—once you know how. Thousands of companies use PR
to generate free publicity, to win over customers, to defuse
criticism and potential threats from governments, and to put
their name in the public eye. This book gives you 100 ideas
from real companies, ideas that have worked time and time
again to create the right impression.

Written in a lively, engaging style, this book gives you the
ammunition you need to take the fight to the enemy. Whether
you are running a small business or work for a major firm, or
whether you are new to PR or have been in the business for
years, this book has something for you.

ISBN 978-0-462-09949-1 / £8.99 PAPERBACK