Page 6 - 100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas)

CONTENTS

Introduction 1

The ideas 6
8
1 It’s not about you (or is it?) 10
2 Remember, you’re selling 12
3 Headline idea—your reader is selfish 14
4 The call to action 16
5 Another headline idea—objection handling 18
6 Businesspeople love offers too 20
7 Write as you speak 22
8 Wish you were here 24
9 On the web, it’s (even more) personal 26
10 Grammar doesn’t matter . . . or does it? 28
11 What not to put on your order form 30
12 Subject lines 32
13 Avoid clichés (like the plague) 34
14 Keep it short 36
15 Shiny, bright, exciting adjectives 38
16 Imagine . . . 40
17 Parting is such sweet sorrow (actually, it’s just sorrow) 42
18 Long copy and why it works 44
19 Does your service live up to the copy promise? 46
20 Do you dissolve your worries in a solution? 48
21 Customers or cannon fodder? 50
22 Don’t just do something, sit there 52
23 Online copy that grows your business 54
24 (Type) size matters 56
25 I object
26 It came from outer space

100 GREAT COPYWRITING IDEAS • v