Page 8 - 100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas)

59 The right way to use numbers 122
60 Ask your reader a question 124
61 You flatter me! 126
62 Your questions answered 128
63 How to go upmarket 130
64 Use pictures your reader identifies with 132
65 Powered by facts 134
66 Selling to international managers 136
67 Skip skip intro 138
68 Satisfy their cravings 140
69 Tailor the message to the audience 142
70 Get a cross-head 144
71 Create curiosity 146
72 Make your ads look like—and read like—editorial 148
73 Watch that hackneyed image 150
74 Correct your prospect’s assumptions 152
75 A great golf tournament with a pretty nice
154
conference attached 156
76 Act like a magpie 158
77 Watch your readability 160
78 Say “Hi” 162
79 Grammar does matter 164
80 Will wordplay work? 166
81 Use language your customers can understand 168
82 Get them nodding 170
83 Dig down to the underlying proposition 172
84 Yet another headline idea—use “Now” 174
85 It doesn’t have to be A4, or A5, or . . . 176
86 Cheese for Christmas? 178
87 Get your customers to speak on your behalf 180
88 How to deal with high prices 182
89 What are they afraid of?

100 GREAT COPYWRITING IDEAS • vii