Page 9 - 100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas)
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90 “Uneven numbers are the gods’ delight.” Virgil, 184
The Eclogues 186
188
91 Horses beat camels 190
92 Befriend a designer 192
93 Use personal data intelligently 194
94 Start your sentences with And. Or don’t 196
95 Boring for whom? 198
96 Create a questionnaire 200
97 Give people a glimpse behind the scenes 202
98 Tap into people’s aspirations 204
99 Follow the law of gravity
100 Get to know people 207
Afterword
viii • 100 GREAT COPYWRITING IDEAS
