Page 7 - 100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas)

27 How Web 2.0 changes your copy 58
28 The case of the missing case study 60
29 Write more and double your profits 62
30 There’s gold on them thar websites! 64
31 Why I hate teams 66
32 “I want” does get 68
33 What do you mean “If”? 70
34 Send your copy by courier 72
35 Tips for powerful emails 74
36 Long words don’t always make you sound more
76
intelligent 78
37 Reassuring your online customers 80
38 Have fun 82
39 That formula 84
40 Is your copy FAB? 86
41 Southern fried planning 88
42 Give your reader a KISS 90
43 Short or tall? 92
44 Forget impact, go for understanding 94
45 When you don’t have time to plan, plan! 96
46 “I just need to make one more change” 98
47 Another headline idea: true or false 100
48 Be different 102
49 Utilize lexical economy, er, I mean use short words 104
50 Almost unique 106
51 Find your customer’s pain point 108
52 Another headline idea: use “How . . .” 110
53 We’re not selling to you 112
54 Give your reader space to think 114
55 Let’s play 20 questions 116
56 Optimize for your customer first 118
57 Use storytelling techniques 120
58 Look at me! I’m smiling and pointing at a laptop

vi • 100 GREAT COPYWRITING IDEAS