Page 40 - The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million - PDFDrive.com

impression.

Step 3: Engage with the Prescreened Candidates

Once I found a profile to pursue, I found that being connected to the person
through a good friend or fellow employee was an enormous advantage. I would
always ask our mutual contact for an introduction, and it almost always got me
access to the candidate.

The second-degree connection, while a great resource, is not always available. In
the case of a candidate with whom I had no mutual connections, I would guess at
the individual's corporate email format and send them a direct email. I never
really used the InMail capability in LinkedIn, as I figured his email inbox was
more valuable real estate to occupy.

Here is an example of a typical email I would send. In this example, the person I
am trying to reach is an employed salesperson at Yahoo! and recent Boston
College graduate.

Email Subject: Yahoo!/Boston College

Email Body:

John,

Congrats on all your success! I run the sales team over here at HubSpot. Our
current team can't keep up with the inbound lead flow so we are expanding
the team. Your background is similar to those of our current top performers.
Are there any folks in your network who are in the job market and have a
background similar to yours?

Best,

Mark Roberge

SVP of Global Sales

Mobile: 123-456-7890

There are a few reasons why I think this email performs well.

First, the subject line contains the right content. Remember, the point of the
subject line is to get the recipient to open the email. In this case, the subject is
simple: [Current employer/undergraduate school]. Wouldn't you open an email