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When your people have the habit of effective problem solving, for real
or potential problems, regardless of the type or technique that is used, you
need to get them into the habit of asking themselves or others:

n Are we sure that we have a “customer”, internal or external, who
wants this idea?

n Is this the time to try this?
n Will it make us more competitive?
n Will it pay for itself in a reasonable time?
n Whose co-operation do we need?
n Can we explain our idea in terms that will be readily understood

and that will build enthusiasm?
n What is in it for them?
n How can we test this idea?
n How can we minimize risk?
n Is there a small experiment that we can perform?
n How can we minimize disruption?
n What would be the evidence that this idea works?
n If it works how can we extend it into other meaningful

applications?
And as current advertising for Accenture points out, an idea is literally
nothing until someone is using it and benefiting from it – so ensure that
your thinkers remain effective doers.

Summary

I The keys to effective problem solving are simple. All that you need
I is thoughtful potential problem analysis so that many problems
I are avoided and you are as ready as you ever can be to deal with
I the unexpected, followed by careful identification of the problem
I type and using the correct technique to find the solution.
I After careful assimilation of all appropriate information, being
I prepared to relax and let your unconscious mind do the work
I rather than get stuck is a key strategy for creative problem
I solving – and it can help in other situations as well.

124 Key management questions