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The power to influence

questions of sales
and success

Influence is a matter of ethics. Anon.

n Questions to turn your sales team into a superior force.
n Questions that build profits by making the best customers yours

for life.
n Questions that market and sell your operation internally.
n Questions that make people buy into your ideas.
n Questions to improve products and services.

What you will gain from this chapter

n How people think when assessing a product, service or idea.
n How to use psychological and practical research to sell your products and

services.
n How to apply your understanding of the mind to persuade others to accept

your good ideas.
n How to succeed where you have no power.
n How to have an ethical approach to making any kind of sale.

It should come as no surprise when I say that everybody in business needs
to have a strong grasp of sales skills. If you have a good product someone
needs to sell it. If you offer good services they have to be sold. Most impor-
tantly, however, if any individual in your business has a good idea they

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