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– Which of our current strengths are also relevant to those
markets?

– What should we be doing right now to develop and promote
those strengths?

n How will we most effectively and economically build or acquire
those essential strengths that we lack?

– Should we consider working with strategic allies who have
strengths complementary to ours?

– Do we know any potential allies whose strengths complement
ours?

– Who are they and how should they be approached?

– If we do not know of any potential allies how do we go about
finding them?

n What is the most important single thing that I can do today to
enable the effective application, building or leveraging of our
strengths?

n How precisely will that action move us forward toward our Ideal
Future?

Summary

I Strengths are the key to tactical and strategic success. It is by
I building, leveraging and promoting your strengths that you create
I and keep customers. The above questions enable you to fully
I appreciate your strengths and apply them most effectively to
I achieve your present and future prosperity. The effective
I acquisition and application of strengths is so important that it is
I worth your while to consider whether you have the answers to
I some key questions.

Do not stop listing strengths until you are absolutely confident that you
are able to answer the following additional questions fully and accurately.

n Where is your company better than average in terms of operational
excellence, service to customers and keeping costs down?

n Where does your company have superior knowledge of customers
and their emergent needs and desires?

n Why will your customers mandate you to increase that knowledge
and feed you information?

n What makes it easy to attract and keep above average staff?
n What do they enjoy about their work?
n What makes them feel personally committed to the company?

The big picture 7