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Opportunities

n What are the most exciting opportunities that the market offers
today?

n Which are we currently ready to pursue?
– What are the key strengths, capabilities, competencies,
knowledge and attitudes that are required?
– Which do we have in abundance?
– Which can we rapidly build?

n Which opportunities would give us the best return on resources
used?

n Which would give us the quickest return?
n Which should we pursue right now?
n What are likely to be the most exciting opportunities of the future?
n Which future opportunities should we be preparing ourselves for

now?
n Which can wait until later?
n Which are not valuable enough for us to bother with in the

foreseeable future?
n What current skills, capabilities and knowledge could we apply to

get a head start in developing and exploiting these opportunities?
n How can we build additional skills, capabilities and knowledge

needed to pursue them ahead of our rivals?
n Can we list those opportunities that we should start to exploit

immediately?
n Can we list those that we should be planning to exploit as soon as

we have built the capability?
n Which should we put to one side to avoid being distracted from our

main task of achieving our ideal future?
n What will I do today to take this forward?

Summary

I In a volatile business environment opportunities will arise
I frequently. Not all opportunities are worth pursuing, however, and
I asking the right questions enables you to make the best use of
I your always limited resources.

The big picture 5