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       The big picture

questions of vision and
mission

Build bridges – below the waterline. Tom Peters
It is not enough to succeed. Others must fail. Gore Vidal

    n Strategic questions that take you from where you are to where you
        want to be.

    n Tactical questions that ensure that you survive long enough to get
        there.

       What you will gain from this chapter

    n How to develop a superior strategy.
    n How to succeed today while planning far enough ahead to dominate

         tomorrow.
    n How to use questions and other tools and techniques to make the competition

         play to your rules.

Some numbers that you may need to check out as background
to your thinking

       What is the average customer lifetime?

       What is the lifetime value of the average customer? (Average
        revenue divided by average customer lifetime.)

       What is the average customer lifetime profit?

                         The big picture                                           1
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