Page 102 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com

reasonable margin and getting more customers at that price. If you are in a big
market, that will be a never ending growth strategy.

2. Large Market

I’m not into niches. I want to make sure whatever I start could be a $1,000,000
business in a few years, ideally more. I hope you are the same.

If you want something that grows, it has to have something to grow into, and the
last thing you want is to kill your momentum by hitting a ceiling. I’ve mentioned
serving a large market previously, but since it’s such a big growth inhibitor, it
bears repeating here.

This is part of your business model as it’s a decision about who you say “yes” or
“no” to. Make sure there is enough potential in what you are doing to have a
continually-growing business.

3. Asset Building

When I sold my business, I learned that project clients were worth very little.
The website and the recurring clients were transferable assets. The historical
revenue from project work wasn’t worth much at all.

When you sign up additional customers, are you building an asset? What other
assets are growing naturally as you work on your business? Assets help your
business grow and make it worth something when you sell.

A business is like a house. You can never imagine yourself leaving, but you do.
Every single time.

Any type of intellectual property is a great example, but not every business can
have that.

What are you working on today that will