Page 111 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com
P. 111

For	those	of	you	on	eReaders,	the	more	green,	the	better.	Otherwise,	keep	track
of	the	yeses.	If	you	can	choose	a	business	model	that	is	all	yeses	and	greens,	then
that’s	 great.	 If	 not,	 you	 might	 have	 to	 go	 with	 some	 red	 and	 yellow	 while	 you
build	 up	 the	 green	 percentage.	 Basecamp.com54	 started	 as	 a	 project	 web	 agency
before	they	had	enough	revenue	to	drop	the	one-off	work.

A	 local	 restaurant	 might	 pay	 you	 a	 nice	 founder’s	 wage,	 but	 it’s	 difficult	 to
grow.	 Information	 products	 might	 give	 you	 big	 bursts	 of	 revenue,	 but	 a	 few
years	down	the	track	your	business	may	not	have	progressed.

Build	growth	elements	into	the	DNA	of	your	business	and	optimize	for	ongoing
profit	 growth	 and	 asset	 value.	 In	 a	 few	 years	 you	 will	 have	 something	 valuable
instead	of	a	job	that	just	pays	reasonably	well.
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