Page 113 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com
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1. Test Every Assumption
You are better off launching quickly and paying attention to real data rather than
making assumptions. This doesn’t just apply to launching; it’s a general business
principle that you can apply for almost every decision.
Most of the assumptions you have prior to and after launching your business will
be wrong.
Before the iPhone, people assumed you needed a keyboard or a stylus on
your phone. Five years on, the BlackBerry and styluses are all but extinct.
In the ‘70s people assumed no one wanted a computer in their home. Now
everyone has a computer in their pocket and some people wear them on
their wrist or their face!
In the early 2000’s people were happy copying their data to USB sticks.
Now they use Dropbox.
In the 2000’s, people assumed mass market electric sports cars were
impossible. 10 years later Tesla brought out the mass produced electric
Model S and won car of the year.
Your assumptions don’t have to be as dramatic. The business world is changing
rapidly, small things don’t get tested.
If you have an open mind, you can easily test your assumptions and those
assumptions made by others in your industry.
Why does everyone in your industry do things a certain way?
What do your customers really like about your service?
Why aren’t people buying your product?
Why are they buying your product?
Are people using your product?
How are they using it?
Why do they love it?
