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3.	Do	What	You	Say	You	Will	Do	

Being	 true	 to	 your	 word	 is	 a	 very	 important	 part	 of	 building	 trust	 in	 business.
Whether	 you	 are	 offering	 services	 or	 selling	 a	 product,	 make	 sure	 you	 always
deliver	on	what	you	promise.

You	can	do	everything	else	right,	but	if	you	are	the	guy	or	girl	that	promises	the
world	 and	 doesn’t	 deliver,	 your	 mistake	 will	 be	 uncovered	 in	 the	 end.	 Your
reputation	is	everything	and	it	will	impact	every	business	you	start,	not	just	this
one.

It’s	 far	 better	 to	 under-promise	 and	 over-deliver,	 or	 at	 the	 very	 least	 deliver
exactly	what	you	promise	every	time.
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