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6. Outlearn Your Competition
Eric Ries says this best:
“Startups exist not just to make stuff, make money, or even serve customers.
They exist to learn how to build a sustainable business. This learning can be
validated scientifically by running frequent experiments that allow
entrepreneurs to test each element of their vision.”
The companies that learn the quickest, win. This is partly because they do no not
make decisions based on assumptions and partly because they learn from their
predecessors. While your competitors are debating which assumption is better
than the other, you can build a competitive advantage by gathering real
information from your customers.
Eric Ries calls it “Build, Measure,
Learn.”
Michael Masterson calls it “Ready Fire
Aim.”
I call it “Getting Shit Done.”
