Page 124 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com
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10. Cull Difficult Customers
Difficult customers will waste your time, kill your confidence, and destroy your
motivation (and soul). No amount of money is worth working with a difficult
customer.
Every difficult customer can be replaced by a better one, generally much quicker
than you think. The work required to replace them is a far better use of your time
than any work spent trying to help them.
My team prides themselves in sniffing out potentially difficult customers prior to
sign-up and scaring them off. I also cheer when the team lets a bad customer go
or they leave on their own accord. I want to work with good people, and my
team values time and group sanity.
Normally it’s simply people being unreasonable. Customers with high
expectations are great because they can push your business forward, but some
people are unreasonable and you a better off without them.
