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7.	Always	Consider	How	Your	Business	Looks
Without	You	

Don’t	 believe	 that	 people	 should	 only	 work	 on	 their	 business	 and	 not	 in	 their
business.	It’s	crucially	important	that	you	do	both.

However,	 you	 always	 need	 to	 be	 conscious	 of	 how	 your	 business	 will	 operate
and	grow	without	you.	You’ll	naturally	gravitate	to	things	that	you	do	well,	but
if	your	skills	are	hard	to	replace,	you	have	to	be	careful.

An	 easy	 way	 to	 do	 that	 is	 to	 consider	 what	 happens	 when	 the	 business	 is,	 say,
five	times	as	big.	WP	Curve	has	rough	estimates	for:

      How	many	developers	it	will	need	(using	an	estimate	of	clients	per
      developer).
      How	many	project	managers	it	will	need	(using	an	estimate	of	clients	per
      project	manager).
      What	payment	fees,	admin	fees,	and	affiliate	fees	are	per	client.
      How	much	paid	content	creators	will	cost.
      How	much	a	reasonable	marketing	expense	is.
      How	much	a	reasonable	expense	is	for	other	items	like	conferences,	video
      equipment,	etc.

When	putting	all	of	this	together,	I	can	get	some	idea	of	the	“real”	margin	in	the
business	as	it	grows.
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