Page 41 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com
P. 41
The 7 Pre-Launch Tasks
This is not like a typical business book. Don’t bother with tactics to “find your
ideal market” or “create your unique selling proposition” or “practice your
elevator pitch.” These activities are pointless before you launch because they are
based on assumptions.
I will walk you through exactly what to do on each of the 7 Days. For now, let’s
consider the things that need to happen before you launch.
Day One - You need to have an idea. I’ll explain how to generate ideas and
tell a good one from a bad one (as best we can without having real
customers).
Day Two - You need to have something to launch at the end of the seven
days. I’ll explain what a Minimum Viable Product (MVP) is and you can
start thinking about what you will launch.
Day Three - You need a business name. It doesn’t really matter what it is,
but I’ll look at a few ways you can create a simple, useful name.
Day Four - You need a landing page or some sort of online presence. I’ll
show you how to build a website in less than a day.
Day Five - In this chapter I will give you a look at free methods for getting
your business in front of enough people to help you decide whether or not to
continue.
Day Six - You need to measure what success means to you. The last thing
you want is to launch and then not know whether you have a hit a few
weeks later. I’ll help you set some goals and plan to make changes if you
don’t reach those goals.
Day Seven - You have to launch.
