Page 39 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com
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People	 who	 start	 businesses	 in	 these	 fields	 take	 months	 or	 years	 to	 plan	 and
execute	it,	only	to	learn	that	it	wasn’t	a	good	business	to	start	with.

Launching	in	7	Days	requires	a	mindset	shift.	In	the	past,	a	software	app	like	the
one	 described	 above	 would	 go	 into	 an	 incubator	 and	 get	 seed	 funding.	 The
founders	 would	 build	 a	 team	 and	 work	 on	 the	 product	 for	 six	 months	 before
launching.	 But	 what	 happens	 if	 it’s	 not	 a	 hit?	 They	 pivot	 to	 figure	 out	 why	 and
try	to	work	out	how	much	of	their	wasted	code	they	can	salvage.

The	7	Day	Startup	mindset	is	that	you	will	launch	it	in	7	Days.	You	won’t	waste
any	time	building	something	that	you	don’t	know	people	want.

Once	you	aim	for	a	week,	you	will	start	to	question	every	assumption	and	figure
out	a	way	to	make	it	happen.
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