Page 38 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com

But 7 Days is Not Long Enough

Yes it is.

It’s amazing what you can achieve in 7 Days. You can’t deliver on your whole
grand vision, but you can launch something. When you do, you can start talking
to people who are paying you money. This is when you start making sensible
business decisions and avoid assumptions.

Beware that launching fast requires you to compromise a lot.

Once you commit to launching in 7 Days, you’ll change your thinking on exactly
what to launch.

In this book, I’ll run through examples from all sorts of companies that have
been able to launch in 7 Days. These cover a wide range including services,
software, product delivery and marketplaces. Not just all businesses you would
associate with quick and easy launches.

Still not convinced?

Is your business in non-professional services or consulting? You can call
someone right now, help them, and ask for money.
Do you want to launch a plugin or software app? What can you do
manually instead of with the software—at least in the short term? What
features can you live without? Start talking with real paying customers and
use those conversations to decide on your next move.
Are you looking to release an online training or membership site? The
technology will allow you to launch it in 7 Days. Save your epic launch
plans for later, when you can make decisions based on real customer
behavior.
Want to create a physical product? How about you sell someone else’s
product first and get real feedback instead of acting on assumptions?