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It even included specific questions like “Would you pay for this feature if I built
it?” The results are above and they are clear:
People generally weren’t measuring the important metrics for working out
if their content was resulting in more business.
60% would possibly pay for it.
20% would definitely pay for it.
I thought it was tapping into a big need.
Post launch, most of the people in the beta list didn’t even use the product. No
one paid for it and, after launching it to the public, the signup rate (on-page
conversions) was well below the previous version of the product.
Three people signed up to pay for this new iteration. One cancelled within a
week and the other two didn’t actually use it.
I should blame the product for some of this. It was the best I could do within six
weeks and it definitely needed improvement. But the results were shocking to
me at the time. How could they be so different from the survey results?
As Steve Jobs said, “People don’t know what they want until you show it to
them.” The opposite is also true:
People don’t know what they don’t want
until they are forced to open their
wallets.
Pre-Selling is a Flawed Experiment
Pre-selling your product before it exists is often touted as the answer to startup
