Page 32 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com
P. 32
Not long after realizing that the idea wasn’t going to fly, I decided to pivot to a
content marketing analytics app. This time I was determined to make sure I
validated the idea before working on it for six months.
I built a targeted list of keen content marketers and asked them a bunch of
questions in a survey. The purpose of the survey was to ascertain:
Were people measuring their content marketing?
Would they pay for a tool that enabled them to measure it?
