Page 27 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com
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Why 7 Days?
“Move fast and break things.” Mark Zuckerberg
13 years into my soul-crushing indoctrination into entrepreneurship, it became
clear why I’d failed so many times. I had acted based on assumptions instead of
making decisions based on real data.
When I purchased another company, I assumed I could bolt on $40,000
profit. Wrong.
When I launched Informly, I assumed that if I created something great then
people would buy it. Wrong.
When I released a new version of Informly, I assumed that people would
act according to the survey results. Wrong again.
The only time I didn’t act out of assumptions was with WP Curve. I had no time
to assume anything. I launched, and every important decision came afterwards. I
based those decisions on real customer behavior, not assumptions.
The ability to learn from real data is why the 7 Day Startup works. You wipe
assumptions off the table. Your focus is on launching in 7 Days.
