Page 24 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com

Execution

Once you have an idea that has some merit, it needs to be executed well. This
book is all about getting something to market quickly. However, that doesn’t
take away from the fact that it’s an ongoing process to continually execute your
idea well.

Execution is your ability to present your
idea just as well as the best ideas in the

world.

You won’t be able to execute your idea in seven days at a level that compares
with the best in the world. That should be your goal in the medium term.

There’s no use complaining about being self-funded and not having resources.
Customers don’t care. They make comparisons and make a choice. If you don’t
execute as well as the competition, they will chose the competition.

Execution is a really big problem outside of the big startup hubs. It’s very
misunderstood, and simply getting a brand and a website to look and feel like an
exciting startup is difficult.

If you aren’t able to present your idea in a way that compares favourably with
the best in the world, then look for a co-founder who can.