Page 25 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com

Hustle

The final element is hustle. I’m not necessarily talking about cold calling or
“getting out of the building.”

Hustle is relentlessly pursuing what

needs to be done at the time.

Hustle is Marco Zappacosta from Thumbtack getting a “No” from 42 out of 44
VCs.

Hustle is Seth Godin getting 900 rejection letters in a row.

Hustle is Chris Sacca creating a company, a website, and business cards just to
be taken seriously at networking events.

Hustle for an early stage startup is generally about spending your time on the
things that are most likely to bring you customers. That could mean “getting out
of the building” for some. For you, your skillset, your customers, and your
business, it might mean something totally different.

I built my business off the back of content marketing. I wrote 250 posts in the
first year, 13 in one day. Our content is now a lead generation machine to the
point where we don’t advertise at all.

For you, it could be networking. It could be calling people and asking them to
pay. It could be working on relationships. Whatever it is, it has to be the best
way for you to spend your time, to solve your biggest problem right now.

If you don’t yet have a business, you need to launch and this book will help you
do that. You need to hustle for the next seven days and you can get it done. You
have to not do the other stuff, and relentlessly pursue launching.