Page 26 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com
P. 26
Once you launch, you need to get more people paying you. You have to
relentlessly pursue your best method of getting customers, and not the stuff you
naturally gravitate to.
Anti-hustle is what wantrepreneurs do. They do everything other than what
needs to be done. They keep coding. They design new features. They optimize
their site. They think up new, world-changing ideas. They hang out at startup
events discussing their idea. They go to startup weekend and launch a new idea.
They do everything other than what they need to do—which, more often than
not, is getting more customers.
Some people are not good at hustle.
They don’t know how to filter the noise, work out what they really need to do,
and then tirelessly get that shit done.
Be honest with yourself. If idea, execution, or hustle are not you, then find a co-
founder who excels in those areas. You will need it if you want to have a
successful startup.
