Page 30 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com
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“It’s a great business.” (Startup veteran Jason Calacanis. I sent him a login; he
never logged in).
“I’m not sure if this email will make it to you, but you’ve managed to build the
software most of us wished we already did!” (Startup founder and angel
investor; didn’t end up becoming a paid customer).
“Thanks for helping to solve a problem most of us face every day,” and “Great
work man! I use this product frequently and have recommended it to quite a few
people.” (Didn’t end up becoming a paid customer).
“I have just jumped onto the new platform from http://inform.ly and love it!”
(Didn’t end up becoming a paid customer).
“I’m in love with it. Let me know if you ever need a testimonial. I’ve been
waiting for this all my life”. (Didn’t end up becoming a paid customer).
“Hey Dan! Informly is amazing! What an epic idea. You can manage everything
that matters from one place” (Didn’t end up becoming a paid customer).
These are unsolicited. I had a lot of friends telling me it was a great idea and also
giving me great testimonials. They are bad at predicting their own behavior and
even if they think they will buy, it doesn’t mean they will.
People don’t want to hurt your feelings.
Coverage in Tech Press Doesn’t Work
When I launched the first version of Informly it was a personal validation goal to
get featured by a respected tech publication. I thought having that level of
confirmation would be some sort of indication that I was onto something.
So I was thrilled to get coverage with The Next Web and Mashable, and
Australian tech sites like Startup Daily, Anthill, and StartupSmart. This was
pretty remarkable given that:
