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As	 a	 bonus,	 if	 the	 name	 clearly	 makes	 sense	 for	 your	 idea,	 then	 it’s	 a	 real
winner.
DropBox	 says	 what	 it	 does	 without	 being	 too	 specific.	 Our	 WordPress
conversions	plugin	is	called	ConvertPress17.
6.	Broader	is	better.
You	 are	 an	 early	 stage	 company,	 so	 it’s	 hard	 to	 know	 exactly	 what	 you	 will	 be
doing	 down	 the	 track.	 Don’t	 use	 specific	 keywords	 in	 your	 domain	 name	 or
specific	mentions	of	your	service	or	your	location.	This	could	easily	change	and
create	a	bit	of	unnecessary	work	for	you.
As	 a	 general	 rule,	 something	 broader	 will	 serve	 you	 better.	 Twitter	 started	 as	 a
text	message	platform,	but	the	name	works	perfectly	well	for	the	web	and	mobile
app	it	is	today.

A	Simple	Checklist	for	Choosing
the	Best	Company	Name

Put	 your	 ten	 names	 into	 this	 checklist	 and	 choose	 whichever	 one	 gets	 the	 best
score.

Day	 3	 Task	 -	 Come	 up	 with	 a	 bunch	 of	 potential	 business	 names	 and	 evaluate
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