Page 70 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com

Day 4 - Build a Website in One Day
for under $100

“A good plan, violently executed now, is better than a perfect plan next week.”
General George S. Patton, Jr.

Now that you have a business idea and name, you are ready to start articulating
what your message will be.

1. The purpose of the landing page is twofold:
2. To start communicating with customers and learning how they respond.

To begin to build what will ultimately sell your product.

You don’t want to spend weeks or months on the landing page. One day is a
reasonable amount of time to get a page ready.

There are a few general approaches you can take with setting up your site.

1. Create a site designed to capture email addresses before you ultimately
launch in four days’ time.

2. Create a site that “pre-sells” your product before you launch it.
3. Create the actual sales page that you’ll use on launch day.

It’s imperative that on Day 7 you have a page with a payment button on it,
because that is the only way you’ll learn if people want what you are offering.

Before then, it’s useful to put up a quick landing page that communicates
something small about the idea. Even if it’s only for a few days, it doesn’t hurt to
start communicating. You might be able to build a small list to email when you
launch.

I’ll run through the detailed steps of how to set up a WordPress site for under
$100. If you already know how to set up a WordPress site, or you already have