Page 102 - Duct Tape Marketing

86 Part II: Sharpening Your Marketing Focus

Impression Points

Advertising and Sales Materials

Newspaper ads Direct mailers

Magazine ads Sales literature

Television ads Brochures

Radio ads Newsletters

Phone book ads Printed materials (menus, rate cards,
Other directory ads instruction sheets, and so on)
Community publication ads
Web site or search engine ads Videos, DVDs, or CDs
Transit ads and outdoor boards
Other ads Speaker support materials (overheads,
PowerPoint slides, and so on)

Presentation materials
(proposal covers and so on)

Signage Event signs
Building signage

Entry door sign Posters

Department signs Office displays

Trade show signs

Correspondence Purchase orders
Letters

Memos Invoices/statements

E-mail Business cards

Faxes Envelopes

Estimates Package labels

Publicity Press kit folders
News release stationery

Logo Items Specialty items (pens, coffee cups,
T-shirts paperweights, gift items, and so on)
Baseball caps
Shopping bags