Page 116 - Visual Marketing
P. 116

44. Designing Wine on the Inside . . . and Outside: Stimulating the
    Senses with High-End Packaging for a High-End Product

                             W hat happens
                                          when you com-
                                          bine the pas-
                             sions of a winemaker with
                             visual designers? You get
                             JAQK—Jack, Ace, Queen,
                             and King—an exquisitely
                             packaged wine bottle
                             with a deck of distinctively
                             designed playing cards. The
                             visual marketing campaign
                             for JAQK Cellars celebrates
                             the passion for wine and the
                             playful side of life.

95 V I S UA L M A RK ETIN G
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