Page 192 - Visual Marketing

80. A Condo Development Has Historical Charm: Incorporating
Heritage into Marketing Visuals to Emphasize an Offering’s
Key Selling Points

Printers Square,
one of the larg-
est residential
conversions in Chicago,
is named for the leg-
endary industry of the
1900s. When this 350-
unit development con-
verted from apartments
to condos, a marketing
kit created by Firebelly
Design was created to appeal to first-time buyers and young profes-
sional seeking a touch of luxury at a reasonable price.

171 V I S UA L M A RK ETIN G