Page 188 - Visual Marketing

78. A Communications Firm Stands Out: Using Unconventional
Visuals Instead of Cookie-Cutter B2B Design Gets Attention

For business services, standing out in a sea
of competition can often be a challenge. It
certainly was for the interMediator group.
This full-service consultancy, focused on media
and communications, wanted to get away from
its cookie-cutter website and design elements.
The firm retained John Pirman to update the
logo and create graphics to illustrate the busi-
ness concepts of the company: strategic plan-
ning, turnaround management, recruitment and
development, sales management, and strategic
communications.

“Most of my clients have their roots in print
media, and particularly newspapers,” says Henry Scott of the inter-
Mediator group. “The logo is intended, with its typeface, to reference

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