Page 191 - Visual Marketing
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Playing on the four-color pro- “The Process rebranding acted • The website also helped spur
cess inks common in printing as a catalyst to increase our pro- referrals, and several large
as well as the process of design fessional presence to our estab- projects were directly initiated by
and print production, Visual lished client base and develop client visits to the site.
Dialogue helped rebrand the new opportunities,” says Lynn
company with a new name, Horsky, president of Process.
“Process,” and updated the
company’s logo, business Success Metrics Takeaway Tip
papers, ads, and website.
• Process increased its profile Sometimes everything’s in a name, and it
Why It Works among the design community can stand in your way to success. Survey
in greater Boston, becoming the people to find out if your brand’s name
If you’re a designer (Process’s go-to print production managers speaks to what you want it to stand for; if
target audience), you get it. for leading design firms. not, do some rebranding to get on track.
The play on the name is a sort
of inside joke, and the graphics • For the two years after upgrad-
across all channels exemplify ing its brand identity and
this play. In no way will this website, Process’s client base
design be a wallflower in its increased by 5 percent.
industry: It demands attention.
PO WER TO THE PR I N T I TE M ! 170
