Page 186 - Visual Marketing

77. An Unorthodox Community Campaign Promotes Kindness:
Using a Powerful Name to Drive Action

Deanna Harms of the Greteman Group,
a design firm in Kansas, says that she
launched Do the Deed to celebrate and
inspire simple acts of kindness, one deed at
a time. Do the Deed has inspired thousands
of nice tweets and physical acts of kindness
through Kansas and beyond. Several schools
and churches have used Do the Deed as class
projects, and Girl Scouts have distributed deed
cards. The Wichita Eagle and Fast Company
challenged readers to pass on the cheer. Many
generous partners ran ads and billboards or posted yard signs and
sidewalk stencils. A class at Wichita State University has taken on Do
the Deed as a semester-long project.

165 V I S UA L M A RK ETIN G