Page 70 - Visual Marketing

23. The Right Way to Start a Charity Today: Using Facebook and
Blogs to Build a Community Around a Good Cause

Sarah Dale doesn’t consider herself to
be an artist or a craftsperson, but when
a friend needed financial assistance
during a medical emergency, she created a
series of gift cards and sold them to friends
and family and raised $2,500. It worked
so well that she and her husband, Gavino,
decided to set up a Facebook page and a
blog to encourage other artists and crafts
people to join their crusade of “change the
world one craft at a time.”

49 V I S UA L M A RK ETIN G