Page 67 - Visual Marketing
P. 67
Why It Works Success Metrics
CasaQ’s online ads are well • After distributing its first press
designed, and although aimed release, CasaQ was contacted
at the Latino market, they by the Latin Grammy Awards to
appeal to a wider audience of be featured in its official celeb-
people looking for unique orna- rity gift baskets.
ments. The elements of the ads
include newspaper clippings, • CasaQ’s 17 different ornaments
vintage images of women, and are now sold in Macy’s and 70
Technicolor photos of the orna- museum and specialty shops
ments, along with humorous across the nation.
messaging.
the sketch “sits” on the scratch
The ads are not traditional pad like a paperweight effect—
banner ads with slick graph- and clearly identifies what the
ics. Instead, the ads some- ad is about.
times look like hand-drawn
documents. One ad looks like Takeaway Tip
doodles on a scratch pad with a
hand-drawn design of an orna- It’s possible to build a brand
ment, along with the company with online ads, without ever
domain name in a script font as turning to print ads. All it
if it’s handwritten. The CasaQ takes is creativity, eye-
ornament that resulted from catching color, and pizzazz.
MUCH MO RE THAN JUST A W E BS I TE 46
