Page 64 - Visual Marketing

20. Design to Put Your Best Foot Forward: Using Sharp, Detailed
Close-Up Photography to Demonstrate Business Capabilities
on the Web

T he growth of a company is
a good thing, but when your
brand identity doesn’t match
where you’re headed, it’s time to
call in the experts. That’s what
Schwilliamz Creative Consultants
did when it felt its footwear design
firm was looked upon more as a
freelancing firm than a consultancy
experienced (and successful) with
taking entire lines from concept
through manufacturing. “To establish and grow Schwilliamz, we ini-
tially relied on existing business contacts and cold calls,” says Dean
Schwartz, principal of Schwilliamz.

43 V I S UA L M A RK ETIN G