Page 62 - Visual Marketing
P. 62

19. Good Service Is Earned: Making a Brand Statement and
    Creating Viral Content Through Infographics

           Everybody knows good service
                                                                                 when they experience it. And
                                                                                 when they think customer
                                                                        service is bad, they talk about it.
                                                                        Openly. Social media brings new
                                                                        opportunities and increases the
                                                                        challenges for businesses that strive
                                                                        to deliver the best customer experi-
                                                                        ences—because people today talk
                                                                        freely online on social media sites.
                                                                        Get Satisfaction taps into crowd-
                              sourcing with a product that is part online forum and part social
                              network to create a people-powered feedback that helps companies
                              boost customer service. They spread the gospel of good customer
                              service with striking infographics.

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