Page 58 - Visual Marketing

17. Finding Your Identity: Standing Out from the Crowd with a
Website That Lets Your Personality Show Through

It’s a catch-22: interactive media
companies want to stand out
from the crowd, but all their
websites are the same boring thing.
How can they strut their stuff if their
sites look like cookie-cutter ver-
sions of their competitors? I-SITE
refused to fall into this trap. The
design agency wanted a website that
expressed who they were through
images and interaction, rather than
through words. Ian Cross, chief
executive officer of I-SITE, explains that the goal was “telling the
I-SITE story—who we are, what we do, what we love in a highly
visual and whimsical way.”

37 V I S UA L M A RK ETIN G