Page 76 - Visual Marketing

26. A Legal Holiday: Using Electronic Greeting Cards to Position
a Law Firm as Friendly

Manatt, Phelps & Phillips,
LLP, is a law firm with
offices across the United
States, many legal talents, and
an expert stable of qualified law-
yers. It turns out that the firm
also has a sense of humor. For
the holiday season, the law firm
retained Wechsler Ross & Partners
to design an electronic holiday
card that poked fun at itself and
its professional peers and that
positioned the firm as friendly
and contemporary—no easy feat
among lawyers.

55 V I S UA L M A RK ETIN G